“Entrepreneurial Youths in Visual Media” was a project organized by Young Europe Society in partnership with four other non-governmental organisations form Macedonia, Slovakia, Turkey and Bulgaria and funded by the Erasmus+ programme of the European Comission.
The youth exchange took place in Bălan, Romania between 25 October and 5 November 2017 and reunited 40 young participants aged between 18-24 years old and 12 group leader, 4 of whom facilitated the activities. The YE provided an answer to the need of encouraging young people towards entrepreneurial activities while capacitating them with the basic knowledge on how to conduct a successful visual marketing campaign by the means of Photography, Video-Making and Web-development.
The current project was a follow up of a previous highly successful YE “Entrepreneurial Youths” and it finds its origin in the “PBA – youth employment and entrepreneurship” where together with our partners we have identified the need to not just encourage the young people towards entrepreneurship but also to capacitate them to build up a relevant marketing campaign by making extensive use of Photography, Video-Making and Web-development.
We invite you to watch the following promotional video and find out more about the project.
- About Entrepreneurial Youths in Visual Media
- Where this project took place?
- About Erasmus+
- Partner organizations
- Dissemination of the project’s results
- Media gallery
- Useful resources
The EU-28 unemployment rate among young people in 2014 was 26.3 % for those aged 15-19, 20.6% for those aged 20-24 and 13.6 % for the oldest age group 25-29. A potential answer to the jobs crisis is youth entrepreneurship, a different form of employment that can bring something new in the business sector through developing the potential of young people.
One of the drawbacks of the young entrepreneurs is that they undermine the importance of visual marketing, namely to include photos, videos and web presence in the advertising strategy of their business. Studies have shown that: “90% of information transmitted to the brain is visual, and visuals are processed 60.000 times faster in the brain than text”, “40% of people will respond better to visual information than plain text”, “visual content drives engagement”, “on Facebook, photos perform best for likes, comments and shares as compared to text, video and links”, http://blog.hubspot.com/blog/tabid/6307/bid/33423/19-Reasons-You-Should-Include-Visual-Content-in-Your-Marketing-Data.aspx).
– To raise awareness among the young participants about the importance of the entrepreneurial sector in a market economy and make them aware of the process of starting an entrepreneurial activity until the end of the project.
– Empower all the participants with the basic knowledge and skills in conducting a successful visual marketing campaign by the efficient use of Photography, Video-Making and Web-development means until the end of the project.
– Capacitate the young participants to involve in the DEOR process and share the newly acquired knowledge, skills and attitudes with their peers in the communities they come from, until the end of the project.
Methods like brainstorming, strategic planning, preparation of business plan and indicative planning of the costs, besides various team building games, simulation exercises, role play exercises, competitions, presentations, open discussion, facts and figures and creative work were implemented during the YE. Youngsters worked on making their own business plan that will enable them to put their ideas into reality and they learned how to correlate their business strategy with one strategy for Digital Marketing. The participants had the chance to learn more about culture in general, differences and similarities among different ones, as well as have a chance to develop a link and cooperation in the future.
Bălan is a small town which lies in the Ciuc depression. It is surrounded by the Hășmaș Mountains and provides a breathtaking view of the beautiful nature. The town’s altitude is 850 m; this rises to 1792 m at the highest peak of the Hășmaș Mountains and the town is crossed by the Olt river which originates from the near mountains. According to the census from 2011, it had a population of 5,864 of which 3,625 (61.82%) were Romanians, and 2,124 (36.22%) were Hungarians. It is situated 37 km away from Miercurea Ciuc, the county seat of Harghita County, 28 km away from Gheorgheni and 63 km away from the Red Lake, is the largest barrier lake which was formed in 1837 after a landslide blocked the Bicaz Valley. You can check the town’s official website here: http://www.orasulbalan.ro/
What is Erasmus Plus?
The ERASMUS Plus Programme is a European student exchange programme established in 1987 offering university students a possibility of studying or working abroad in another European country for a period of at least 3 months and maximum 12 months. The name of the project refers to Dutch Renaissance humanist and theologian Desiderius Erasmus of Rotterdam. He studied at diverse European universities and described the education as a chance for modern people. Since 2014 Erasmus and other programmes were included under The European Union programme for education, training, youth and sport ERASMUS+ .
Who will benefit?
Apart from the students, the mobility offered by the Erasmus+ programme is dedicated for professors and universities’ staff as well. ERASMUS+ will allow:
>2 million higher education students;
>EU grants and training for about 4 million people and 125,000 institutions;
>500,000 young people will volunteer or participate in youth exchanges;
>650,000 vocational apprenticeships or traineeships abroad;
>200,000 Master’s degree loan scheme;
>25,000 joint master degree grants;
>800,000 educators and youth workers will acquire new teaching and learning methods abroad.
How to apply?
Organisations are invited to submit applications on-line to the National Agency in the relevant country or to the Education, Audiovisual and Culture Executive Agency (EACEA).
The 2015 on-line application forms and related documents are currently being prepared and will be available on websites of either the National Agencies or the Education, Audiovisual and Culture Executive Agency .
To assist you with the preparation of your project proposal, examples of the soon-to be released on-line forms are available here.
Individuals seeking to apply should contact their organisation, institution, or educational establishment.
I want to do Erasmus!
What should I do?
If you are interested in participating in Erasmus, contact the international relations office of your home university and ask about possibilities to go study abroad through the ERASMUS Programme. The students who had Erasmus experience can advise you and give tips.
BG – International Centre for development of education and
training (ICDET) is one of the most popular and most active youth organizations from Bulgaria in the field of promoting European values through local projects from 2014 onwards. All of our members have experience in working on projects and their organization and allows the creation of a perfectly balanced team.Our goal is to inspire and help positive social and economic changes, and dedicate our time to ensure the effective implementation of these ideas. We are consistent in our organizational values: promoting non-formal education and training of young people through intercultural training and activities, the encouragement of the youth exchanges and volunteering at national, European and international level, development of consciousness of European citizenship through programs and projects designed for young people.
MK – Volunteers Centre Skopje is a non-governmental youth organization created in 2005 by former EVS volunteers.The main goal of the organization is to give non-formal educational possibilities to the young people, in different fields, in local and international level; to promote the idea of volunteerism and to connect young people without reference to their nationality, religion, political, economical or social status. We are putting effort to develop a multicultural civil society, to reinforce the existing democratic structure, to enhance the affirmation of young people through their individual abilities and skills, and to connect the young people with the purpose of their closer cooperation
SK – Obciansky Spolok aims to develop social competences, developing, maintaining and support the interests, culture and free-time activities of Hungarian minority in South of Slovakia through creative programs and events. We as well focus to promote a better understanding of cultural diversity, helping our society to evolve from multicultural substance to intercultural one. We are active on a local and regional level, but we also organize large scale international activities cooperating with similar organizations in neighbouring county. Volunteers are working with all ages from different background and also cooperate with local grammar school of the Hungarian national minority.
TR – Genç Düşler Atölyesi Derneği (GDAD) has been active in order to provide youngsters, children, women and especially disadvantaged people some opportunities to reintegrate them into the society and express themselves on a voluntary basis since 2013. Association board members consist of youth workers and teachers who have a lot of national and international project experience. The association creates and applies all its activities based on the needs of the community.
RO – Young Europe Society (YES) is a non-governmental non-profit organization that aims to contribute to the development of the youths by inspiring them a sense of active citizenship. Y.E.S. promotes mobility within and beyond Europe, non-formal learning and intercultural dialogue, and encourages the employability and inclusion of all young people, regardless of their educational, social and cultural background. Y.E.S. mission is to promote and bring added value to participative education and active citizenship, while developing solid partnerships with institutions, organizations and individuals that are active in the same field. Y.E.S.’s goal is to facilitate exchange of experiences between young people in order to raise the level of information, and tolerance, as well as to increase youngsters’ awareness with regards to different cultures and attitudes, promoting unity in diversity.
In Bulgaria our participants organized a dissemination workshop inside the organisation of ICDET and also inside the University of Sofia, where the students found out about the objectives of our project, the activities and discovered opportunities of the Erasmus+ programme.
In Macedonia the participants shared their impressions about the project inside the High School of Gevgelija. The young students found out which are the steps for opening a business and how to use the multimedia instruments in their advantage. Our participants ensured the visibility of the Erasmus+ , informing the students which never had contact with the programme about the its opportunities and how to benefit.
Our participants from Turkey together with Serkan Surmeli, one of the groum leaders disseminated the results of our project inside the Vocational High School and the University of Ordu. Rusumat 4GSK is very connected the schools nearby Ordu and with the University and every time they succeeded to engage new people to take part in international projects.
The organisation published an article after the mobility and implemented a dissemination event with the representatives of other local an regional non-governmental organisations in order to make exchange of good practices and open new collaborations.
The participants form Slovakia organised a dissemination event inside the High School of Filakovo where they presented the project and the results to their colleagues which shown interest in the Erasmus+ programme after the workshop.
In Romania our participants implemented a dissemination event in the Secondary School of Bilbor, introducing the young students the Erasmus+ programme and also the methodologies of opening a business.
Adela Mustatea organised a dissemination workshop inside the University of Bucharest where she presented to some of her colleagues about the ways of creating promotional content using photo and video editing, as well as web design.
Check out the two press releases in the media:
Here you can find some of the moments surprised by the camera and you can make an idea about the great time the young people had during the implementation of the project.
Dear visitor, on this page you will find some general impressions and thoughts of participants regarding the experience they had during this youth exchange and a drop of their emotions at the end.
I dont know how to start my words but i know that so many emotions has left there. It was a great synergy between all of us as participants and trainers. So as i participated more than 20 project, i can easily say that; this project was one of my favourite and most effective one. The town where we stayed was small but we created a huge place with our friendship. Also we developed our skills on entrepreneurial field with effectively creative workshops and visual sections. So project is completely done as in procedures. And we have gained so many positive vibes as extra! I would like to thank to all participants and trainers again for lighting up my world and giving me a chance to be a part of this amazing project–Anıl Hayat
It was my first time at a project and i love the concept of everything. Greatest thing was building new friendships with people who are there. The activities were amazing for connecting. But the best in my opinion were the international nights when everyone was presenting their culture, country, dances and most importantly the drinks–Aleksandar Cvetkoski
I think the project was an overall success for each of the participants. Along the project we succeeded to gain new abilities regarding the entrepreneurship in visual media. Beside this, I learned what Video-making and wed-development are. All the participants got to know each other and to develop the abilities for public speaking, team work, and linguistic capacities. We had a lot of fun together-Emi Baciu
Hello, I’m Furkan from Turkey. I’m 21 and I’m studying Electrical and Electronics Engineering in Turkey. That was my 3rd project on Romania. I love Romania, the people, the cities.. The project was very instructive. Project’s subject was Entrepreneurship and Visual Media. This subject helped me to improve my media skills. I’d love to come to Romania as soon as possible. Thank you a lot of!–Furkan Kurt
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